Small- and medium-sized businesses are growing rapidly, contributing over $5.5 trillion in annual revenue to our economy last year. As business grows, so does the “how” of conducting business. In particular, more and more companies are turning to social media networks to market their product, learn about new trends, and interact with customers.
LinkedIn conducted a survey in November 2013 of one thousand North American businesses with revenue ranging from $1 million to $50 million to determine how small- and medium-sized businesses use social media today. I’ve highlighted some of the best takeaways below, but you can take a look at the full presentation if you’re interested in a deep dive on the data.
How SMBs Are Using Social Media: 15 Stats You Should Know
2) Social media is used by over 1 million SMBs in North America.
7) 79% of SMBs say that industry specific news and articles are the most valuable pieces of content they look for on social media, followed by client reviews and testimonials.
14) 2 in 3 SMBs say that LinkedIn gives them the opportunity to connect with vendors and other partners.
Are you an SMB interested in using LinkedIn to improve your business success? LinkedIn recently launched a website specific to the needs of small businesses.