AfterShokz brings patented bone conduction technology, initially developed for military special operations and law enforcement by Voxtech in 2001, to sport, mobile and Bluetooth® headphones designed and priced for everyday use. The headphone landscape is competitive for new brands, so Aftershokz benefitted coverage and traffic driven through the performance space. It was important for them to increase their brand awareness as well as increase their direct-to-consumer sales with their online web store. The main objective of this campaign was to increase sales, revenue and overall website traffic. We also wanted to increase the website conversion rate, build the customer database and expand the brand’s Internet exposure.
To meet this goal, we developed a Performance Marketing campaign that focused on the development of a fully managed Affiliate Program. Through the program, we would engage and recruit high performing power affiliates that range from PPC experts, Email Marketers, Bloggers & monetized content websites, along with Coupon, Cash-back and Deal-a-Day websites. Eventually, the Affiliate Program would also power performance-driven software such as Onsite Offer Modules, Cart Abandonment Technology, and Boost a Sale System, all of which are aimed to increase overall online customer engagement, retention, conversion rates and sales. Traffic will be further utilized through a retargeting campaign on a leading network in an effort to reengage visitors once they leave the website.
This campaign was a success for each stated goal and every metric measured since its inception. During the first four months of the program, beginning in September 2015 through December 2015, web store revenue increased by 55% and the Average Order Value increased by 22% and each of those increase MoM (Month-over-Month).
More importantly, during the next 4-month period, which were the first four months of 2016, web store revenue increased by another 130%, the conversion rate increased by 95%, the average order value increased by 10% and the number of transactions increased by 110%, when compared to the initial first 4 months of the program.
Overall, the total run of the campaign represented the highest revenue months in the Aftershokz web store history. During this time, the Affiliate Program was Aftershokz’s highest performing channel generating 33% of the revenue, at a conversion rate of 5.68%, which is also the highest of all the channels. There were 2069 sales from over 36,398 visitors, with steady increases month-to-month as the program gained momentum through optimization, consistent growth, and new strategies, which continue to be implemented.